Why should not Neglect the power of social media for a business
Many small businesses treat social media like a billboard instead of a conversation. They post too much about their products and forget to engage. Ignoring comments or DMs, using low-quality visuals, and being inconsistent are also common slip-ups. Another mistake? Jumping on every trend without asking, “Does this fit my brand?” Some skip strategy altogether, chasing likes instead of focusing on real goals like leads or community. Social media works best when you listen, respond, and stay authentic. Focus on building trust, not just followers.
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