PR Lessons from Forbes 30 Under 30 Tech Founder

 

PR Lessons from Forbes 30 Under 30 Tech Founder

One thing about being popular or aspiring to break into the spotlight is that everyone who is already popular or aspiring to be popular wants to get featured on Forbes magazine. However, getting featured on Forbes is not like your regular PR game, this is where PR meets expertise. Every industry sector in the world requires publicity as it affects the industry as a whole, whether it is health, business, politics, entertainment, fashion, manufacturing, oil & gas, cryptocurrency, technology and so on. All these industries cannot survive without publicity.

Every tech founder dreams of breaking the global market someday and getting his/her product in the spotlight which will lead not only to global recognition, but also flow of revenue, investments, rise in market portfolio, rise in stock value, international collaborations and partnership, government contracts, grass-root impact and in essence rapid growth and expansion. Despite the main goal of every tech project which is the problem it poses to solve, this is where every tech founder aims to reach. The goodnews is that we have discovered the pirates’ treasure box, all of these in just one place. You can have all these just by getting featured on Forbes. This article seeks to enlighten you on how to get this treasure box and unlock your riches with lessons, guidelines, strategies and insider secrets from Forbes under 30 tech founders to help you secure the spotlight by getting your tech startup featured on Forbes magazine.

The Role of PR in Media Success

PR firms are what you need to get you into the spotlight and help you get featured on Forbes. And not just any PR firm, you have to make your research extensively and visit their websites to find out about them, check their customers reviews on social media platforms to see what people are saying about them. You do not want to be stuck with a PR firm that is below the industry standard, what you need is a PR firm with a good track record and proven effective strategy to get you what you want. You should go for top PR firms like; 9figuremedia, Edelman, Weber Chadwick, Ad factors.

Step 1: Define Your Story

The million dollar question here is; “Why would Forbes want to feature you?”. These Journalists are not looking to hand you a get-into-the-spotlight free card. They want compelling stories that grab attention and offer value to their readers. Here, you will be answering these questions;

1. How does your business fit into current industry trends?
2. Did you overcome incredible odds to build your startup?
3. Are you doing something different from everyone else?
4. Can you provide exclusive industry stats ?

It is essential that you bring something unique to the industry you are in, there are lots of imitations in the tech industry now, as a tech founder looking to get featured on Forbes, you have to start with being original and bringing something new or devise a new means of doing things that will help you stand out from others.

Step 2: Build Your Media Assets

Editors need proof your brand is legit, there are too many scams in the industry now and developers are now scamming their users and launching copies of already established projects. You need to stand out from the crowd, and this can only done with your proof of work. Create these assets:

Press kit: Include your bio, brand story, and high-quality images.

Website: Ensure it’s professional and up-to-date.

Social proof: Gather testimonials, case studies, or awards.

Data: Use stats to back your claims, like sales growth or user numbers.

Step 3: Craft a Compelling Pitch

Your pitch is your first impression, you need to craft a pitch that will push the editor to make a research about you. Make it count. Here’s how:

Personalize: Address the editor by name and reference their work.

Be concise: Keep it under 200 words.

Lead with value: Explain why your story matters to their readers.

Include data: Share a key stat or achievement.

Offer exclusivity: Editors love first dibs on a story.

Time your Pitch: You have to make your research and know the right time to pitch, and tie it to the current industry trend and narrative.

Step 4: Leverage PR Services

PR agencies have the contacts and know-how to get result they have been . This is very essential as you need to have gained some level of publicity and not just any kind of publicity but a good and notable one. You need to leverage the service of a top digital PR agency like 9figuremedia PR Agency. They:

· Know the players: Agencies have relationships with editors.

· Save time: They handle pitches and follow-ups.

· Boost credibility: Their reputation opens doors.

· Navigate rejections: They refine pitches based on feedback.

Step 5: Build Relationships with Journalists

You have to know that these journalists are people like you and you stand a chance of getting their assistance by being in an good relationship with them than being a total tech stranger who just wants a feature. Build trust by:

· Engaging on social media: Comment on their posts or share their articles

· Meeting at events: Attend industry conferences or media meetups.

· Following up respectfully: If they pass on a pitch, thank them and try again later.

· Offering value: Share insights or data they can use.

Step 9: Amplify Your Feature

Getting published is just the start. Now it is time use the riches in the treasure chest to unlock more riches, it is now time to be proud of your self, but trust me it is not pride(just incase you are the humble type). You worked for it so you deserve everything that comes with it. Let people know about it. Maximize the impact:

· Share on social media: Post the article with a quote or stat.

· Email your list: Tell customers and partners about the feature.

· Update your website: Add a “Featured In” section with logos.

· Pitch again: Use the feature to land more coverage.

Conclusion

Now you have gotten the key and the map to the treasure’s chest, the next step you take depends on you. You can have a wonderful adventure and end it with riches or you can let others get the treasure before you. If you are a tech startup you should know that good marketing but bad product will always beat a good product but bad marketing. Now you have a valuable product this is your chance to break the global marketing with these marketing strategies. Reach out to the best tech pr agencies to land a feature on the Forbes under 30 list. Start now!, Scale up.