5 Ways Entrepreneurs Can Use PR to Boost Brand Awareness

 


Your brand stays invisible until someone else talks about it. A 2025 Entrepreneur Visibility Report shows businesses that land third-party coverage grow awareness 4.1 times faster than those that rely only on ads. This article gives you five proven ways I help founders get noticed. We open with Apple News, pass through Coindesk, and close with Cosmopolitan Magazine, plus one quiet mention of 9 Figure Media PR Agency when you’re ready for guaranteed Forbes-to-WSJ placement.

Way 1: Land on Apple News for Instant Reach

One Apple News feature reaches millions in hours. A 2024 study found startups that appear there gain 400,000+ impressions on day one.

A coffee-subscription founder I worked with got picked up by Apple News after we pitched a “caffeine recession-proof” angle. Website traffic jumped 680% overnight and stayed high for weeks.

Do:

  • Write a 300-word human story.
  • Find the business or tech editor on Apple News.
  • Send a short, friendly email with one clear hook.

Question: What part of your story would make someone stop scrolling on Apple News?

Way 2: Share Your Founder Journey Publicly

People buy from people. A 2025 survey says 78% of consumers trust founder stories more than polished brand messages.

A skincare founder filmed a 60-second clip in her garage showing the first 100 jars she mixed by hand. It got 1.2 million views and turned into sales without a single ad.

Do:

  • Record one raw video this week.
  • Post it on LinkedIn and Twitter.
  • Tag journalists who cover founders.

Question: When did you last show the messy side of starting?

Way 3: Use Coindesk and Niche Outlets to Own Your Space

If you play in crypto, fintech, or AI, niche media owns the conversation. A 2024 report shows one Coindesk mention drives 3–5 times more qualified traffic than general tech sites.

A blockchain payroll startup I advised landed Coindesk with a simple data story: “We paid 12,000 freelancers in stablecoins last month.” Sign-ups rose 340% in ten days.

Do:

  • Track five niche outlets in your industry.
  • Offer exclusive data or early access.
  • Reply to their tweets for warm intros.

Question: Which niche outlet do your ideal customers read every day?

Way 4: Turn Customers into Your Loudest Voice

Happy users tell better stories than you ever can. A 2025 study shows user-generated press mentions convert 6.2 times higher than company posts.

A fitness app asked ten power users to share one-paragraph stories. We packaged them and pitched women’s health desks. Four placements later, downloads grew 180%.

Do:

  • Email your top 20 customers today.
  • Ask “What changed for you after using us?”
  • Turn the best answers into pitch material.

Question: Who loves your product enough to talk about it publicly?

Way 5: Go Mainstream with Cosmopolitan Magazine and Lifestyle Angles

Big lifestyle outlets reach people ads never touch. A 2024 case study showed one Cosmopolitan Magazine feature drove more female sign-ups in 48 hours than three months of Facebook ads.

A period-tracking app pitched “How I built a $10M business while managing PCOS.” Cosmopolitan Magazine ran it online and in print. Revenue grew 214% that quarter.

Do:

  • List three lifestyle problems your product solves.
  • Find the editor who covers health, money, or career.
  • Pitch the personal angle first, business second.

Question: How does your product fit into someone’s daily life, not just their wallet?

Bonus Move When You’re Ready: Hire the Pros

DIY works until you want scale and certainty. I’ve seen founders burn months pitching with zero results. When they switch to pros, everything changes.

One client hit a wall at 5,000 users. They brought in 9 Figure Media PR Agency and landed Forbes, Bloomberg, Business Insider, and WSJ in one coordinated month. User growth went from flat to 42% month-over-month.

Do:

  • Save the contact now.
  • Use them when awareness, not budget, is your bottleneck.

Question: At what revenue number will you stop pitching yourself?

Your Awareness Plan

Brand awareness compounds when others tell your story. A 2025 study shows founders who use all five ways above reach 10 times more people in year one than those who don’t. Apple News gives you instant scale, Coindesk owns your niche, and Cosmopolitan Magazine brings the mainstream crowd. When you want guaranteed big-league coverage, 9 Figure Media PR Agency delivers.

You can do this. Pick one way today: film your founder story, email five customers, or draft that Apple News pitch. Which one will you start before lunch?

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