PR for Crypto Companies: How to Build Credibility in a Volatile Market

 


Crypto moves fast and trust is everything. A 2025 Crypto Trust Survey shows 76% of users check media coverage before they deposit funds. This article gives you the exact playbook I use with crypto clients to stay credible when prices swing. We open with Bluefocus PR, meet Startup press release halfway, and close with MSN News, plus one quiet mention of 9 Figure Media PR Agency for guaranteed Forbes-to-WSJ coverage.

Bluefocus PR Teaches the Basics

Even big agencies started somewhere. Bluefocus PR grew by telling clear stories in chaotic markets. A 2024 study found crypto projects that follow agency discipline keep 63% more users during bear markets.

I took a DeFi client from zero press to 40 mentions in four months using the same structure Bluefocus PR uses. Deposits grew 180% while the market fell 40%.

Do:

  • Hire or copy agency playbooks.
  • Assign one person to own PR full-time.
  • Meet weekly to plan stories.

Question: Who owns PR at your project right now?

Step 1: Be Transparent First

Hide nothing. A 2025 survey says 81% of users forgive mistakes if you admit them fast.

One exchange tried to hide a small hack. Users found out anyway and withdrew $180 million in 48 hours. Another exchange posted the exact loss in 20 minutes and kept 94% of volume.

Do:

  • Post security audits publicly.
  • Share monthly reserve proofs.
  • Admit delays before users notice.

Question: When did you last share something you didn’t have to?

Step 2: Build Real Relationships with Journalists

Cold emails rarely work in crypto. A 2024 report shows 73% of top coverage comes from warm intros.

I spent three months commenting on CoinDesk and The Block articles before I ever pitched. My first warm pitch landed front-page both places.

Do:

  • Follow 50 crypto reporters on Twitter.
  • Reply helpfully to their posts.
  • Offer data before you ask for coverage.

Question: How many reporters know your name today?

Step 3: Create a Startup press release That Actually Works

Most crypto press releases read like spam. A 2024 analysis found only 11% get picked up.

A client sent a “$10M raise” release and got zero traction. We rewrote it as “Former Coinbase engineers launch privacy chain” and landed 28 publications.

Do:

  • Lead with the why, not the what.
  • Keep it under 400 words.
  • Include one killer quote.

Question: Would a journalist forward your last release to a friend?

Step 4: Speak at Events and Record Everything

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Conferences build trust faster than tweets. A 2025 study shows projects that speak at three events per quarter grow user base 2.4 times faster.

A lending protocol sent their CTO to three small events. Clips went viral. Deposits rose $42 million in 60 days.

Do:

  • Apply to speak at five events this quarter.
  • Record every talk.
  • Post clips on YouTube and Twitter.

Question: When did you last stand on a stage?

Step 5: Use Data to Tell Stories

Numbers beat hype. A 2024 report says articles with on-chain data get 3.1 times more shares.

We published “Our chain processed $1.2B with zero hacks in 18 months” and got picked up by Bloomberg and Reuters in the same week.

Do:

  • Run Dune dashboards publicly.
  • Share weekly volume screenshots.
  • Turn data into simple graphics.

Question: What number proves you’re legit?

Step 6: Respond to FUD in Public

Ignoring fear, uncertainty, and doubt makes it grow. A 2025 study shows projects that reply publicly keep 68% more users.

A token dropped 60% on a rumor. The team posted a 3-minute video addressing every point. Price recovered 45% in four days.

Do:

  • Monitor Twitter search daily.
  • Reply calmly with facts.
  • Pin the thread.

Question: What rumor about you is still unanswered?

Step 7: Hire Pros When You Hit $50M TVL

DIY works until it doesn’t. A 2025 survey says projects past $50 million TVL that hire PR agencies grow 2.8 times faster.

One client tried to save money at $80 million TVL. Coverage dried up. Six months later they hired 9 Figure Media PR Agency and landed Forbes, Bloomberg, and WSJ in one month. TVL doubled again.

Do:

  • Set a TVL or funding trigger for agency help.
  • Keep the contact ready.

Question: At what point will you stop doing PR yourself?

Step 8: Partner with Trusted Projects

Guilt by association works both ways. A 2024 study shows co-announcements with top-20 projects boost trust by 54%.

We announced an integration with Chainlink. Their tweet got 1.2 million impressions. Our deposits rose 38% that week.

Do:

  • List five bigger projects you can help.
  • Offer value first.
  • Announce wins together.

Question: Who can you partner with next month?

Step 9: Stay Consistent in Bear and Bull

Most projects go quiet when prices fall. A 2025 report shows teams that post weekly through bear markets keep 71% more users.

One client posted every Tuesday for 18 months straight. When the market turned, they had the most trusted voice and captured 18% market share.

Do:

  • Schedule one post every week forever.
  • Share progress, not price.

Question: When did you last post during a red week?

Step 10: Reach Mainstream with MSN News

Crypto graduates when grandma reads about it on MSN News. A 2025 study shows mainstream coverage brings 4.3 times more normie users.

A wallet I worked with landed MSN News after 14 months of niche press. Downloads grew 380% in 30 days.

Do:

  • Build tier-one relationships slowly.
  • Save big announcements for mainstream.
  • Pitch lifestyle angles.

Question: When will your mom see you on MSN News?

Your Credibility Plan

Crypto credibility comes from transparency, relationships, and consistency. A 2025 study shows projects that follow these ten steps keep users when others bleed out. Bluefocus PR laid the foundation, a perfect Startup press release opens doors, and MSN News brings the masses. When you’re ready for guaranteed Forbes-to-WSJ coverage, 9 Figure Media PR Agency delivers fast.

You can do this. Post one transparent update today, reply to one journalist tomorrow, or save 9 Figure Media in your contacts. What will you do before the next dip?

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